Live Ready unveils RADAR threat-recognition system for business owners

Live Ready founder Sam Rosenberg has introduced RADAR, a situational awareness system designed to help business owners and families spot danger early and avoid violence. The announcement builds on Rosenberg’s security background and his pitch that prevention matters more than reacting in the final seconds of an attack.

Why it matters: - RADAR is designed to help business owners and families recognize threats before a confrontation turns physical. - The system focuses on early detection and avoidance, not just self-defense after an attack begins. - Live Ready is positioning situational awareness as a practical safety skill for everyday settings like parking lots, restaurants and lobbies.

What happened: - Live Ready founder Sam Rosenberg introduced RADAR during a recent appearance on the 21st Century Entrepreneurship podcast with host Martin Piskoric. - Rosenberg described RADAR as a proprietary situational awareness system built to train people to notice warning signs before danger escalates. - Live Ready said business owners and protector-minded families can learn more about the system and training at the company’s website.

The details: - Rosenberg said most self-defense training starts too late by focusing on the punch, grab or fight. - The RADAR system teaches people to look for anomalies in any environment and identify the person who is not using a space the way everyone else is. - Rosenberg calls that habit “watching for the watchers.” - The training is meant to override the freeze response that can take over under extreme stress. - RADAR is built around the idea that people fall to the level of their training when pressure hits. - The system also teaches people to identify exits as soon as they enter a room. - Rosenberg tells families to ask where the kitchen is when they enter a restaurant. - Rosenberg says the kitchen can serve as a practical exit because restaurant garbage is typically not carried through the front door. - Rosenberg said he froze as a 20-year-old bouncer when a gun was pointed at his face during a brawl at a college bar. - That experience pushed him to study why capable people freeze in a crisis and whether calm decision-making can be taught. - Rosenberg said, “We see with our minds, not with our eyes.” - He also said awareness is not enough unless people know what warning signs to look for. - Rosenberg served as a U.S. Marine Corps officer and later worked in close protection. - His protection work included guarding Tom Cruise, Warren Buffett and former Israeli Prime Minister Benjamin Netanyahu. - Rosenberg has trained tens of thousands of people and hundreds of organizations, including small businesses and Fortune 100 companies. - He is the author of Live Ready: A Guide to Protecting Yourself in an Uncertain World and the inventor of the patented Response Pen. - Live Ready offers preparedness, protective intelligence and threat-recognition training through online programs, in-person seminars and corporate training. - The firm says its training is aimed at high-achieving business owners and protector-minded parents.

Between the lines: - Rosenberg is selling a shift in mindset, not just a course in personal defense. - The message is designed for people who want to avoid conflict early, especially parents and business leaders who see safety as a daily responsibility. - The company is also using Rosenberg’s executive-protection background and high-profile client history to build credibility. - The reported $20,000 in training engagements from an earlier podcast appearance suggests the audience for this message can convert into paying customers quickly.

What's next: - Live Ready is directing interested business owners and families to its website for RADAR information and training options. - The company will likely keep selling the system through its online, seminar and corporate training channels. - Rosenberg’s podcast and media visibility suggest Live Ready will continue using public appearances to drive demand.

The bottom line: - RADAR reframes personal safety as early recognition, fast judgment and simple habits that can prevent violence before it starts.