ZEX PR WIRE Heads to Seamless Middle East 2026 as the Region's Fintech, Payments and Commerce Leaders Converge in Dubai

DUBAI, United Arab Emirates, Sept. 22, 2026 (GLOBE NEWSWIRE) -- ZEX PR WIRE, a global press release distribution and media outreach platform, today announced that its team is attending Seamless Middle East 2026, taking place September 22–24 at the Dubai World Trade Centre.

Organised by Terrapinn under the patronage of His Highness Lieutenant-General Sheikh Saif bin Zayed Al Nahyan, Deputy Prime Minister and Minister of Interior, Seamless Middle East is one of the region's leading gatherings for fintech, payments, e-commerce and retail. The 2026 edition brings Seamless Fintech, Seamless Digital Commerce, Home Delivery World Middle East and Shop Arabia together under one roof, with organisers expecting around 20,000 attendees, 750 exhibitors and 800 speakers across three days.

ZEX PR WIRE is attending in a networking capacity, with its Business Growth and Partnerships team meeting exhibitors, founders, marketing leaders and communications teams across digital payments, banking technology, e-commerce, retail and logistics. The team will also explore partnerships with regional media platforms, publishers and agencies.

A Growing Presence Across the GCC

Dubai has become a central market for ZEX PR WIRE. This week the company is also at Forex Expo Dubai 2026, where it is bringing The FX Podcast to the show floor, and earlier this month it exhibited at GISEC Global 2026. Its distribution network includes dedicated UAE and GCC media options alongside regional and international publications, helping companies reach audiences in the markets where they are growing.

"Seamless is where the region's payments, fintech and commerce companies come to be seen, and most of them have a strong story to tell," said Saurabh Singla, Founder of ZEX PR WIRE. "Our job is to make sure that story travels well beyond the exhibition hall. The GCC has been central to our growth, and this week in Dubai is about listening to what companies are building and helping them turn three days on the show floor into lasting visibility with the customers, partners and investors they want to reach."

Helping Exhibitors Extend Their Event Visibility

For many exhibitors, a booth at a major expo is a significant investment, yet much of its value depends on who hears about it before, during and after the event. ZEX PR WIRE works with exhibitors across that full cycle, with support that includes:

• Pre-event announcements that tell customers and partners where to find them
• Releases covering product launches, partnerships, funding news and awards made at the event
• Distribution across UAE, GCC and international media
• Podcast and video content through WhyScripted
• Coverage reports with links to every published placement

For payments and commerce companies entering the UAE, Saudi Arabia and wider GCC markets, this kind of targeted visibility can help build credibility with merchants, banks and consumers well before the first sales conversation.

About Seamless Middle East

Seamless Middle East, organised by Terrapinn, brings together the fintech, payments, e-commerce, retail and logistics communities at the Dubai World Trade Centre. The event connects payment providers, banks, merchants, retailers, brands and technology companies to share insights, discover solutions and build partnerships across the region's digital economy.

About ZEX PR WIRE

ZEX PR WIRE is a global press release distribution and media outreach company helping businesses communicate their news and announcements to relevant media audiences. The company provides distribution across India, the GCC, regional markets and international media, and works with businesses across technology, fintech, payments, financial services, e-commerce, investment and trading.

Media Contact:
ZEX PR WIRE
Press & Media Relations
Email: info@zexprwire.com
Website: https://zexprwire.com/